![](https://cdn.myportfolio.com/b1e95b10939191482920a965d9bbf66a/f7fe0ff4-13f6-4621-ab86-35e085408e05_rw_1920.png?h=c6109867475b917e3de4e67a21aaae85)
The Brief
Flora is a company that hosts build-your-own terrarium events. The events themselves are light-hearted and fun, which is exactly the feeling the client wanted to inject into the visual identity of the company.
The Audience
Individuals or groups looking for a fun hands-on activity.
![](https://cdn.myportfolio.com/b1e95b10939191482920a965d9bbf66a/41d7b056-453b-4e59-9064-0bea25b4000e_rw_1920.png?h=843b501af151157838e86d7fa1d46974)
The Solution
For the design I wanted to keep the rustic, hands-on feel of the events while maintaining a nice light feel. The main logotype is a softened version of the selected Madera font with custom characters added that include the leaf graphics as bookends.
From there a palette was selected featuring rustic greens and browns with a bright rose for accents. A texture was applied afterwards to round out the look.
![](https://cdn.myportfolio.com/b1e95b10939191482920a965d9bbf66a/963d2984-3157-4ebd-b22f-18e625bf25db_rw_1920.png?h=10ff4f7015c040d6fdd90b8aa0b4e58c)
![](https://cdn.myportfolio.com/b1e95b10939191482920a965d9bbf66a/e8a6d00b-ee2e-40aa-be82-f4c4a8cf66c7_rw_1920.png?h=8a8587c14ef98651e1a96e588205ebc7)
![](https://cdn.myportfolio.com/b1e95b10939191482920a965d9bbf66a/f04e19ac-9e20-4aa3-8195-d009cfa9a39c_rw_1920.jpg?h=2c7030fdb1bb235b98d330ea331aba32)
![](https://cdn.myportfolio.com/b1e95b10939191482920a965d9bbf66a/ceb39a47-bc23-49f7-80f4-3ef92ea36d2a_rw_3840.jpg?h=429a5301740c4f95b06034997015129c)
![](https://cdn.myportfolio.com/b1e95b10939191482920a965d9bbf66a/6a9405f3-159c-422a-8610-1419f0b3d440_rw_3840.png?h=0bf52673a910effcfc50580934d6c156)
![](https://cdn.myportfolio.com/b1e95b10939191482920a965d9bbf66a/0a4ddeeb-afa7-4b98-ad51-d943316a3430_rw_1920.png?h=02d87f63ab3a4173dbde7357f2d9a905)