Sometimes great work comes from a very limited brief. In this case I knew it was an eyewear brand and that the client wanted orange to be the primary colour.
Fashion-forward clientele seeking a unique eyewear experience.
With the initially limited client direction, I focused on the type of the name and building a badge-style graphic to house it. The idea was to create a set of pieces that could be used separately or in concert to fill out all branded content.
As the usage expanded the badge background has been moved to a secondary element, but each item still sees use across the brand.