![](https://cdn.myportfolio.com/b1e95b10939191482920a965d9bbf66a/4eecdad7-ead4-4afb-b6ee-c42c457a2834_rw_1920.png?h=5704ffd9b1634949cefc6d6e2a58dc91)
The Brief
Sometimes great work comes from a very limited brief. In this case I knew it was an eyewear brand and that the client wanted orange to be the primary colour.
The Audience
Fashion-forward clientele seeking a unique eyewear experience.
![](https://cdn.myportfolio.com/b1e95b10939191482920a965d9bbf66a/a3c1d56d-4873-4f65-b834-e5dfd5b4d659_rw_1920.png?h=5f0afbed6c0b77a79752345bba000384)
The Solution
With the initially limited client direction, I focused on the type of the name and building a badge-style graphic to house it. The idea was to create a set of pieces that could be used separately or in concert to fill out all branded content.
As the usage expanded the badge background has been moved to a secondary element, but each item still sees use across the brand.
![](https://cdn.myportfolio.com/b1e95b10939191482920a965d9bbf66a/e4f03d8e-761d-4091-916b-622c535c67ea_rw_1920.png?h=c3bb83887bfcb9abffab9049417b0168)
![](https://cdn.myportfolio.com/b1e95b10939191482920a965d9bbf66a/ae1f445e-e028-44f3-ac1c-059d4371ea59_rw_1920.png?h=5b77e15be8af9c5bcb13e95e8ae185fe)
![](https://cdn.myportfolio.com/b1e95b10939191482920a965d9bbf66a/da8e5fe5-b0e1-4787-af5a-a94ec677847b_rw_1920.png?h=fc98612107613d4d857bcf31e66d8792)
![](https://cdn.myportfolio.com/b1e95b10939191482920a965d9bbf66a/f2faf01e-55fd-4882-8738-bc43add8934e_rw_1920.png?h=2bdf7dcca694c318893e2da49a0896ee)