The primary goal of this logo project was to create a simple, yet distinct, mark that both stood on its own while retaining core principles of the main company branding at Vivvo Application Studios.
Corporate and Government clients.
The focus was on distilling down the branding down to it’s core elements and communicating those well. Early on in the project I noticed the “O” of the current logo of the parent company would be the prefect starting point, after a little refinement was applied. That was the direction we ended up settling on.
The final mark ended up being the perfect combination of the old and new brand, finally ending up as a circle bisected by a line. This creates the “c”, “o” and “1” in the final mark.